Blogs include personal experiences, reflections and observations. It is a great way to share individuals’ thoughts to other online users (Saddington). When the reader is interested in the content or topics, they might leave a comment on the blog. The blog comments are an essential part of a blog, which could make a blog more social and interactive. Today, I want to talk about the values of blog comments and how to gain more comments.
Wilner notes an interesting fact that when readers leave a comment on a blog, they also tend to leave links to their own blog or other related websites to further conversation. These links provide a useful source for the bloggers to find new post ideas. In addition, more than seventy percent of bloggers would like to use blog commenting to evaluate whether their blogs are successful.
A high quality blog may receive an excess of 500 blog comments per day (Gunelius). However, only a few of them are valuable comments by real people. Some of them are spam created by automated software. A valuable comment usually consists of approximately 100 words. It either adds more information or raises a thoughtful question regarding the content of the blog (Whittaker). In order to establish a good relationship between the blogger and the commenter, I think it is advisable for the bloggers to respond to these comments within one week.
(the image shows that blog comment spam should be blocked)
As blog commenting is very important, the bloggers could get into further discussion with other readers and receive more additional information.
How to get more blog comments?
The following video shows 20 tactics to increase comments on a blog.
From the video, it can be seen that the tactics include rewarding people who comment, asking some questions and running a comment contest. Among these methods, I believe that asking questions at the end of each post is one of the most effective ways to get more comments. The bloggers could leave an easy- to-answer question at the end of their post, which encourages the readers to start a discussion.
Meanwhile, the design of a blog is also a factor which influences the readers whether to leave a comment (Lim). From my point of view, if people dislike your blog design, they are less likely to comment on your blog. The image below depicts 100 beautiful blog designs. This image may not be clear, but you could click the image source hyperlink to see these great blog interfaces, including cartoons, flowers and candles. Hope you enjoy it!
Furthermore, a blog that speaks out on issues which the mainstream media cannot report is helpful to gain attention from your readers (Rani). Take the Chinese Han Han`s blog, for example. In January 2014, he posted a blog titled—‘The Truth, or a Truth that Meets Your Needs’. It mainly concerns the mysterious death of Qian Yu, who protested against illegal land requisitioning. Han Han uses this incident to speak about the injustice of land requisitioning in rural China. This post soon gained over 2 million comments. Among these comments, people engaged with land requisitioning issues and expressed their dissatisfaction with distorted land requisitioning reports in some official media outlets.
Here the image is the original post from Han Han`s blog of ‘The Truth, or a Truth that Meets your Needs’. (Sorry, there is only a Chinese version. I cannot find the English version for this blog.)
The blog comments create an interaction between the writer and readers and contribute to a positive conversation. From the blog comments, the bloggers could receive a new insight or perspective related their posing topics. It is necessary for the bloggers have a good command of some tips to increase their blog comments.